Entrepreneurship at Mason

College of Visual and Performing Arts

The College of Visual and Performing Arts offers degrees in Art and Visual Technology, Dance, Music, Theater, and Arts Management.  Professional and liberal arts courses of study are designed to prepare students for careers as creators, performers, teachers, scholars, arts leaders, and arts entrepreneurs, while enriching the cultural life of the George Mason Community. The college is home to the Center for Arts, the professional presentation and production arm of the College of Visual and Performing Arts.

The Master of Arts in Arts Management Program (MAM) represents a unique approach in educating the next generation of Arts Managers. Our vision is to see arts managers bring into alignment the many resources required to birth, sustain, and further develop arts organizations. The Arts Management curriculum was created with artists becoming managers in mind, rather than managers learning the arts.

In January 2007, the Arts Entrepreneurship Graduate Certificate program was launched to augment students' existing knowledge by examining innovative case studies, studying advanced practices and processes, and the actual execution of business models. Certificate courses will address areas of business idea generation, arts business and revenue modeling, PR and marketing strategies, budgeting, finance fundriasing, and understanding public policy and developing government relations. Learning together in a cohort modeled certificate program, students will develop strong interpersonal skills, public communication expertise, and team- based problem-solving strategies.

The MAM Program will partner with the School of Public Policy's Mason Enterprise Center for office space, business development assistance, technical assistance, mentoring support, and the ability to provide a proof-of-concept of certificate students' business models and strategies developed in the MAM 750/751 courses.